Default position
Google Analytics and Meta Pixel are not loaded until you allow optional tracking through the banner or preference control. The server-side Meta Conversions API event for a saved florist enquiry also requires this permission.
Legal and policies
Cookie Policy
How cookies and tracking are used.
Yorkshire Digital uses essential preference storage and, if you allow it, analytics and marketing tracking to understand which pages are useful and improve advertising.
Summary
You can accept or decline optional cookies.
Your choice
You can decline optional cookies and still use the website. You can change your choice using the Cookie preferences link in the footer.
Preference storage
The site stores your allow/decline choice so the banner does not keep reappearing on every page.
Cookies and similar storage
What this site uses.
| Technology | Purpose | When used |
|---|---|---|
| yd_analytics_consent_v2 | Stores whether you allowed or declined analytics cookies. | Set when you make a cookie choice. |
| Browser storage and page state | Copies the same choice into local/session storage and short-lived page or URL state so it stays consistent as you move between pages. | Set when you make a cookie choice. |
| Google Analytics | Shows which pages are visited, how people move around the website and whether marketing activity is useful. | Only after optional cookies are allowed. |
| Meta Pixel and Conversions API | Helps measure and improve Facebook/Instagram advertising performance. A saved florist enquiry can be measured by both the browser Pixel and the server-side Conversions API; a shared event identifier prevents double counting. | Only after optional cookies are allowed. |
Analytics and advertising data
What the optional tools may collect.
If you allow optional cookies, Google Analytics and Meta may collect information such as pages visited, approximate location, device/browser information, referral source, clicks and advertising performance. Yorkshire Digital uses this to understand which pages and adverts are working. For a saved florist enquiry, the consented Meta Conversions API event includes a hashed email address, browser information, IP address where available and Meta browser/click identifiers where available. Hashing still permits matching and is not anonymisation. The enquiry message and business name are excluded. Declining optional tracking prevents this server-side event too.
Optional cookies declined?
The site still works if you decline.
- You can browse the website and submit enquiries.
- Analytics and marketing scripts are kept off unless consent is allowed.
- You can change your choice at any time from the footer.
Questions
Cookie questions.
Which storage is needed for the site?
The site remembers your cookie choice so it can respect it as you move between pages. Analytics and advertising tools are optional.
Can I change my mind?
Yes. Use the Cookie preferences link in the footer to allow or decline optional cookies again. If you switch them off after allowing them, the page reloads without the tracking scripts.
Does declining cookies remove existing provider cookies?
Declining stops this site from loading the Google Analytics and Meta Pixel scripts. Cookies those providers have already stored may remain until they expire, or until you clear them in your browser.