Privacy Notice · Updated 30 September 2026
This notice covers visits to the website, project enquiries and client work. It also explains how I handle data when I provide a client with a business system.
Summary
Yorkshire Digital is operated by Connor Kelly, a sole trader in England.
Connor Kelly, trading as Yorkshire Digital, is the data controller for personal information from website visitors, enquiries and clients.
Business correspondence address: Bartle House, 9 Oxford Court, Manchester, M2 3WQ.
Email: hello@yorkshiredigital.co.uk.
Information you choose to send, such as your name, email address, optional phone number and what you need help with.
To reply to enquiries, plan and deliver agreed work, run the website, keep necessary records and meet legal obligations. Optional analytics and advertising tools run only if you allow them.
Personal data
Name, email address, optional phone number, the service you ask about and the problem you describe in the contact form or an email.
Business and contact details, website content, project notes, support requests, invoices and payment status. CRM setup information is handled where that service is part of the agreement.
If optional tracking is allowed, Google Analytics and Meta Pixel may collect information about visits, pages viewed, device/browser data and marketing performance. After a florist enquiry is saved, Meta’s Conversions API also receives a Lead event, a hashed email address, browser information, IP address where available and Meta browser/click identifiers where available. Hashing does not make this anonymous: Meta uses it to match the enquiry to advertising activity. Your message and florist business name are not sent in this event. Declining optional tracking does not stop your enquiry being saved or answered.
Payment links and payment status may be handled through Stripe. Full card details are handled by Stripe, not stored directly on the Yorkshire Digital website.
Emails, WhatsApp messages, support conversations and CRM-related notifications may be retained where needed to manage the relationship or provide the service.
Why data is used
| Purpose | Typical lawful basis |
|---|---|
| Replying to enquiries and discussing services | Steps before a contract, or legitimate interests |
| Providing websites, SEO, systems work, support and billing | Contract |
| Keeping business, tax and accounting records | Legal obligation |
| Website security, abuse prevention and service reliability | Legitimate interests |
| Analytics and advertising cookies | Consent |
| Sending promotional marketing emails where required | Consent, or a permitted soft opt-in where applicable |
Sharing
Yorkshire Digital does not sell personal data. I share it only where needed to run the website, deliver agreed work, communicate, take payments, comply with law or use analytics and advertising tools you have allowed.
Hosting, database, email, payment, analytics, development and support providers. The main list is on the Subprocessors and Storage page.
Stripe may process payment information when payment links are used. Stripe's own terms and privacy information also apply.
Information may be shared with accountants, advisers, insurers, regulators or authorities where needed for legal, tax, dispute or compliance reasons.
Retention
Unsuccessful enquiries are normally kept for up to 24 months after the last meaningful contact, unless they need to be kept longer for a dispute, legal reason or active relationship.
Client records are kept while services are active and then for as long as needed for accounting, support history, legal claims and business records. Financial records may normally be kept for up to six years.
Consent and opt-out records may be kept while marketing is active and for a reasonable period afterwards so requests not to be contacted can be respected.
Where I provide a CRM for a client, their customer data is handled under the client agreement and the Data Processing Terms. Export or deletion is agreed during offboarding.
Marketing
Messages needed to reply to your enquiry, deliver a project, provide support or send invoices are separate from promotional marketing. You can read more on the Marketing Consent page.
Your rights
Depending on the situation, you may have rights to access, correct, erase, restrict, object to processing, ask for portability, or withdraw consent. To make a request, email hello@yorkshiredigital.co.uk or write to the business correspondence address above.
Complaints
