Marketing consent

Service messages and marketing messages are not the same thing.

This page explains the difference between replying to your enquiry or managing a project and sending promotional messages, and how to opt out of the latter.

Opt out by email Privacy Notice

Summary

What happens when you get in touch.

Replies to your enquiry

If you contact me about a website, SEO or a business system, I use your details to reply and discuss that request. An enquiry is not automatic permission for unrelated promotional emails.

Promotional messages

If I ask for marketing consent, I keep a record of your choice. Where another permitted basis applies, you can still opt out of promotional messages.

You can opt out

You can ask not to receive marketing follow-up at any time by replying to an email or contacting hello@yorkshiredigital.co.uk.

Message types

The difference between necessary contact and promotion.

Type	Examples	How it is treated
Service messages	Replying to an enquiry, discussing a project, sending invoices or support updates.	Sent where needed to respond to you or provide the service.
Marketing messages	Updates about Yorkshire Digital services, project examples or relevant offers.	Sent where there is consent or another permitted basis, with an opt-out.
Analytics and advert tracking	Google Analytics and Meta Pixel activity.	Controlled through the cookie banner and Cookie preferences link.

Opt-out handling

Do-not-contact records.

If you opt out, Yorkshire Digital may keep a limited record of your email address and opt-out request so the request can be respected. This is not used to keep marketing to you; it is used to avoid contacting you again by mistake.

No bought list approach

Marketing should be based on clear interest, not spam.

Yorkshire Digital does not treat a general enquiry as automatic permission for unrelated promotional email.
Marketing consent should be optional, specific and recorded where consent is used.
Corporate B2B contact may still be screened against do-not-contact requests.